By Chris Mandeville
Cover copy is the brief summary of a novel found on the back cover of a paperback. When this summary is inside the jacket of a hard cover it’s called “jacket copy,” and it’s essentially the same as cover copy only longer. Why is cover copy important? Because once a cover image and title have grabbed the attention of a shopper, it’s the job of the cover copy to get that person to open the book. This is true no matter the format of the book or the venue, so it applies to ebooks sold online as well as paper copies in a bookstore or library.
In the old days of traditional publishing, most authors had little to no say in their cover copy. But things have changed. Self-published authors, as well as many who publish through smaller presses, have control over their cover copy. Recently I’ve…
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