“I have just read Theo’s book this morning and have the following observations. As an Amazon reviewer myself, he has got it EXACTLY right. It is specific to Amazon, to answer other queries, but Theo is a very experienced reviewer and what he says about the ‘Amazon Jungle’ is 100% correct, from my own less detailed findings.
This book is mainly about what not to do when soliciting reviews for books (or products) on Amazon, as well as good advice on how to approach the same thing correctly.
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